"What Are Your Thoughts on Inflation and Rising Food Prices?" Community Interviews
Updated: Jun 13, 2022
Inflation in the US is at its highest point since the 1980s. According to the PCE, the Federal Reserve’s preferred index for measuring inflation, inflation increased 6.6% in March 2022 compared to one year ago. To put this number into perspective, the target inflation rate for the US is 2%.
For this blog, ISD wanted to learn how grocery shoppers in Old Town Alexandria, VA (where ISD is based) are reacting and responding to inflation and rising food prices. We interviewed shoppers outside a local Harris Teeter.
For socioeconomic context, the median household income of Old Town Alexandria is $135,928.
Our first interviewee told us that because their household includes only two of them on-pension, they don’t really need to worry much about paying a little bit extra for their groceries or changing their buying habits. He said that he would remain okay with inflation if it means continuing support for the Ukrainians.
Another person we interviewed reported no changes in his food-buying habits because “it’s food,” implying that at the end of the day, it’s still a necessity. He said that he may start growing his own food.
Another shopper said something similar to our other interviewees: “I mean… it kind of sucks. There’s not too much I can do about it.”
Watch our YouTube video below to hear straight from some of the interviewees themselves. For more information and content, subscribe to our YouTube channel.
If you need assistance with inflation and rising food prices, contact firstname.lastname@example.org or call 1 (833) 473-2020.
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