Shari Novick

Senior Advisor

A New Yorker with a Latin background, Shari is a bilingual and bicultural expert in innovation, branding, communications and design. Her experience includes leadership roles at top Omnicom-owned branding agencies, including Siegel + Gale and Wolff Olins, where she launched the New York office and US operations, and led teams in the development of research, branding, visual identity, marketing, communications and PR programs for governments, and established and emerging companies and destinations in the US, Europe, Latin America, and the Caribbean. 

Since 2009 she has been serving as Founder, CEO and Chief Strategy Officer of Planet Sur, where she has partnered with companies and brands including  Allstate, E*Trade, Hewlett-Packard, JPMorgan Chase, Lowe’s, LVMH, MasterCard, Microsoft, Museum of Modern Art, NASA, Nissan, Pepsico, Procter & Gamble, Scotiabank, The Clorox Company, Whirlpool, and US Steel. Emerging enterprises she’s advised include ventures in the smart cities, sustainability, eco-travel, fashion and lifestyle, e-commerce, sport, food retailing, and others in the social impact space. Her most recent destination related work included partnering with leaders at the highest levels of government, the public and private sectors, as well as with civil society, to create a nation brand for Trinidad & Tobago to attract foreign direct investment, trade and tourism, and drive innovation and sustainable economic development across priority sectors of the economy.

A frequent speaker, board member and awards show judge, Shari develops and leads workshops, participates on panels and delivers presentations on the subjects of consumers, brands, branding (in the US and Latin America), /Corporate Culture & Sustainability/and /The Impact of Digitization on Society/to global audiences ranging from intimate groups of marketing executives at New York City’s Columbia Business School and the first class of the Masters in Branding program at the School of Visual Arts, to 400 advertising and media executives at a local chapter of ABAP in Brazil. Shari was also invited to join in the first-ever roundtable on /The Role of Diversity and Business in Economic Empowerment for All/hosted by ING.